About Me

I’m a 17-year, branding and strategy expert that has earned my stripes building communities around ground breaking ideas. In my career, I have built those communities for artists, brands and entertainment companies - to not only drive consumption, but culture.

Culture speaks truth to power and as a strategist my goal is to ground what I do in that undeniable truth. I believe if you understand culture, you understand how real people are seeing and making sense of the world. 

My work is grounded in my ability to understand culture, action the insights that drive it and create something that attracts the people most primed to join the communities built around the work.