Brand building product strategy.

To celebrate 20 years in the league and 20 years of partnership with Nike, LeBron + Nike wanted to make his year 20 design like nothing seen before from the icons. We met the challenge head on by giving every element of the shoe a purpose, focused on empowering the wearer the way the brand empowers athletes - to speak truth, uninterrupted. The shoe went on to be a sold out fan favorite still highly coveted today.