Campaign Empowering digital tools for artists.
From conception to launch - I lead The Recording Academy’s strategic vision for Behind The Record, the award-winning (running for 3 consecutive years) digital site and recognition of the songwriters, producers, engines, studio musicians, and all the folks behind the music we love. Moving them from the liner notes to the covers for a digital music fan to discover.
Client
The Recording Academy
Team
Chiat/Day/LA
Role
Brand Strategist
Awards
2020 One Show - Design