Research nimble enough to reach niche audiences.

I lead a cross-company team of strategists to use ethnographic, first person qualitative and 3rd party quantitative data coupled with expert interviews to empower athletes to tell a nuanced and revealing story about what it’s like to be an athlete in a post NIL, social media world. Designed from scratch and executed without a third party agency we worked directly with a roster of athletes to speak their truth like never before.